I actually emailed them about the price once, particularly the $2 guac. Essentially, it came down to two things: the guac is entirely hand-made which takes time, and they give you an amount of guac that is roughly equal to a whole avocado. Put those two together et voila. $2. Then they said, “But what are you going to do? Go to Qdoba? Bwa-ha-ha-haaaaa!” I was okay until that last bit that they didn’t actually put in the email, but I could easily imagine them saying to themselves as they hit “Send.” What was interesting, though, is that when they emailed me back, there were six people copied on the email. So, I took the opportunity to ask them to consider offering shaved carrot as a veg, because that would bring their food one *big* step closer to SoCal-style mexican, and they said they would look into it, but that was almost a year ago and they still don’t have it. I don’t know who’s the bigger idiot now: Me for still paying $2 for an avocado or Chipotle for not offering carrots as a side.
Me, commenting on a friend’s post that said simply “Holy Chipotle, that’s an expensive burrito!”