A former co-worker of mine used to call the time between Halloween and Easter “The Chocolate Season.” I have no idea where she got it from, but the label does immediately make sense when I think about it. In my world, Halloween, Thanksgiving, Christmas, Valentine’s Day, and Easter all line up in a relentless parade of sweets. Obviously, there is more than just chocolate involved here, but chocolate does provide a handy culinary benchmark with which to characterize these holidays. So, I go with it. It’s an easy joke in conversation.
I am not a health fanatic by any stretch, but I make a point of actively deciding from where my indulgent calories will be delivered, which generally boils down to either sugar or alcohol. If I have one in a given day, or know I will be having one at some point in the day, I won’t have the other. Neither are good for my girlish figure, but they are good for the soul. I see nothing wrong with enjoying either, just never at the same time and always in moderation. I derive relatively more satisfaction from alcohol—insert ill-fitted and inappropriate alcoholism joke here—so my junk food intake is pretty minimal.
Because of this active caloric decision-making, I can walk away from a cookie tray or dessert platter without thinking. But I see one fucking Reese’s Peanut Butter Cup and all of a sudden I get that nicotine “itch” in the back of my brain that causes me to obsess like the little sugar fiend that I know myself to truly be. My paradoxical strength and weakness is, and always has been, peanut butter. Peanut butter is versatile, good for a quick lunch that fills me up but amazing when combined with chocolate. Seriously, I have yet to come across a peanut butter cup that I didn’t like. The problem that has revealed itself is that Reese’s has done an absolutely fantastic job at embedding itself in Halloween and Easter, and I fear that the remaining holidays aren’t too far behind. Though I think Valentine’s Day will be a tough one for Hershey’s if only because there is little romance in anything other than just pure chocolate. Either way, Halloween kicks off six months of testing my will power. As my wife is fond of saying: “Ugh.”