Tag Archives: QuarkXpress

ars technica: How QuarkXPress became a mere afterthought in publishing

Quark’s demise is truly the stuff of legend. In fact, the story reads like the fall of any empire: failed battles, growing discontent among the overtaxed masses, hungry and energized foes, hubris, greed, and… uh, CMYK PDFs. What did QuarkXPress do—or fail to do—that saw its complete dominance of desktop publishing wither in less than a decade? In short, it didn’t listen.
ars technica: How QuarkXPress became a mere afterthought in publishing

Much of what happened to Quark and Microsoft is now happening with Adobe. I am increasingly seeing criticism of Adobe’s painfully high prices for questionable updates (primitive 3D objects in Photoshop? Why?). The difference this time, however, is that there is no alternative on the horizon. If I recall correctly, InDesign was rumored for quite a while before release. Even if InDesign ended up being vaporware, the enthusiasm was palpable but Quark appeared to simply not give a shit what anyone had to say; Quark’s hubris was just astounding. Today, Adobe has deaf ears if only because they have no compelling reason to listen.